Logos, Branding & Graphic Design

What it is

Design for everything your business puts its name on. A logo, the colors and fonts that go with it, and a brand guide that writes them down — so the next sign, shirt or ad looks like it came from the same business as the last one.

Then the pieces that carry it: business cards, flyers, signs and print ads, set up as files your printer can use without calling you back with questions.

Who it's for

New businesses that need a look from scratch, and established ones whose logo only exists as a blurry photo of the sign, or a file nobody can find. Often the job isn't a new logo at all — it's redrawing the one you have properly and writing down the colors.

What's included

• Logo design — a main version, a simpler one for small spaces, and versions for light and dark backgrounds
• Brand colors and fonts, chosen to read well in print and on a phone
• A brand guide that writes it all down for whoever makes the next thing
• Business cards and flyers
• Signs — storefront, yard and job-site
• Print ads for newspapers, programs and local publications
• Files in the formats your printer, sign shop or embroiderer will ask for

Something I've actually made

I designed the logo, the business cards and the before-and-after graphics for S&L Clear-View Window Cleaning — my own window-cleaning business with Luke, so it isn't a client job. The logo is the one on its website; one of the before-and-afters is below.

For a client, the illustrations on AW Marketing's site — the review card, the phones, the tap-or-scan demo — are drawn in code rather than taken from stock.

How it fits with the rest

Your logo and colors carry straight into your website, your social posts and your ads, so they all look like one business. And a brand looks its best next to real pictures of the business — that's photography.