How it works
See your finished website before you pay anything.
Most web guys ask for money, then show you a website. I do it the other way around — the same way a good tradesman shows you his work before you shake on it.
Start to finish
Four steps, and you only pay at the last one
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Tell me about your business
An email or a phone call is plenty — what you do, what town you're in, any photos you've got. Or you might hear from me first, because I've already built one for you. Either way, the work happens before any money does.
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I build the real thing
Not a sketch, not a mockup — your actual website, custom-designed around your business instead of stamped out with a cookie cutter.
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You get a live link
Your finished site, live on the internet like the ones in the portfolio. Open it on your phone. Show your spouse. Show your customers. Take your time with it.
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Love it? It's yours. Don't? Walk away.
You pay nothing until you've seen your finished site — and if it's not for you, you owe me nothing and we part friends. Once it's yours, I handle the hosting, the domain, and every update.
In more detail
What each step actually involves
1. Tell me about your business
What actually helps: the services you want listed, your hours, whether you take calls after five, and what you want people to do when they land — call, come in, or order. If you don't know yet, say so and I'll make the call and you can change it.
2. I build the real thing
This is the part I don't ask you to sit through. There are no approval rounds on wireframes, no mood boards, no meeting about a color. I build it the way I'd build it if it were mine, and then you get to react to a finished thing instead of imagining one.
3. You get a live link
It's a real address on a real server — the same server it would live on permanently. You can send it to anybody. Nothing about it is a demo except that you haven't paid for it yet.
4. Love it? It's yours. Don't? Walk away.
If it's close but not right, say what's wrong and I'll change it. That costs nothing either. The only thing that ever costs money is a website you've already decided you want.
Why do it this way
Because describing a website is a waste of both our time
I could write you a proposal. I could put together a slide deck about your brand and your customer journey. You'd read it, you'd have no real way to judge it, and you'd be asked to hand over a deposit on the strength of it.
Handing you a link to your finished website skips every bit of that. You already know how to judge a website — you use them all day. Thirty seconds on your own phone tells you more than any proposal I could write.
The risk sits with me instead of you. That's the deal, and it's why there's no deposit. If I build something you don't want, that's my afternoon gone, not your money.
Fair questions
The things people ask at this point
What's the catch? Nobody works for free.
There isn't one, but the reasoning is worth explaining. Describing a website to somebody is slow and unconvincing. Handing them a link to their finished website is neither.
So I skip the selling and do the building. My bet is that once you've opened your own site on your own phone, you'd rather keep it than not. If you wouldn't, you were never going to buy anyway, and I've lost an afternoon instead of you losing a deposit.
How long does it take?
Not long — most of the work happens before you've committed to anything, which is the whole point. Tell me about your business and I'll tell you when to expect your link.
What does it cost?
One flat price for the build, then one monthly figure that covers the hosting, the domain, the certificate and any updates you want. It's the same for a one-page shop and a five-page contractor, so there's no quote to sit and wait on.
Ask me and I'll tell you straight away. What I won't do is post it here ahead of the work — you see your finished website on a live link before you're asked for any of it. No deposit, ever, and nothing to sign to look.
What if I want something changed?
Tell me and I'll change it. That's true before you've paid and it stays true afterwards — new hours, new photos, a new service, a new phone number. Send it over and it goes up.
There's no ticket system and no editor for you to learn. A text message is the fastest way to update your website.
Step one
Tell me about your business
That's genuinely the whole of step one. A few lines about what you do and what town you're in, and I'll take it from there.